September 28, 2017

Fourth Street Live! recognizes National Breast Cancer Awareness Month

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National Breast Cancer Awareness Month has become an annual ritual in which many diverse organizations work to promote awareness about breast cancer and raise funds for medical research.

And the unifying theme of those fundraisers is the color pink, which explains why everything from sports uniforms to office attire to, yes, Fourth Street Live’s pavement, will be going pink in October.

The downtown entertainment complex is hosting an event called “Paint the Street Pink” at its usual Live! After Five event on October 6. Money raised will benefit the Open Arms Foundation, a national organization that provides free mammograms to women who are uninsured or under-insured.

Of course, for those who have attended Live! After Five events at Fourth Street Live in the last few months, it’s another all-out after-work party that gets the weekend started. Local favorites the Velcro Pygmies take the Fourth Street stage at 5:45.

Find yourself something pink to wear, and you’ll be rewarded with free admission to Howl at the Moon starting at 5. Throughout the complex, special pink-themed cocktails will be served, and you can browse through a special selection of silent auction items, with all proceeds going to the Open Arms Foundation.

“This should be a fun way to raise money for an important cause,” said Fourth Street Live! president Ed Hartless. “We always attract a great crowd for Live! After Five, and I’m looking forward to seeing a sea of pink at our facility.”

Guests will be able to show off their pink outfits at a photo booth, and Norton Healthcare will be offering scheduling and mammogram screening information.

Twisted Circus

It’s not too early to start planning your outfit for Halloween, and the best place in town to show it off will be at Fourth Street Live! Oct. 27 and 28.

Twisted Circus is the theme of the two-night celebration, which features the bands Ookay Live! on Friday and Eight Inch Elvis on Saturday.

Circus acts and fortune tellers will set up along Fourth Street, and there’s a huge costume contest on Saturday with more than $4,000 in cash prizes.