April 30, 2019

As $260M expansion inches closer to completion, Ballpark Village hires new executive

The St. Louis Cardinals and development partner Cordish Cos. have added to the executive team of Ballpark Village, as its $260 million expansion inches closer to completion.

St. Louis native Mike LaMartina has been tapped for the newly created position of chief revenue officer. LaMartina was most recently director of events and experiences for Entercom St. Louis, where he oversaw promotions, marketing, sponsorships and event operations for the media company’s St. Louis market. He has also worked as marketing outreach manager for Habitat for Humanity St. Louis and director of entertainment and sponsorship marketing for Switch, a marketing, branding and production agency.

“As our expansion project nears completion, we are excited to bring Mike on board as Chief Revenue Officer of Ballpark Village to support the growing neighborhood,” Bill DeWitt III, president of the St. Louis Cardinals, said in a statement.

In his role with Ballpark Village, LaMartina will oversee the development's marketing, sponsorship and leasing efforts for its first-phase dining and entertainment components and $260 million expansion. The Cardinals and Cordish Cos. broke ground on 700,000-square-foot the expansion project in December 2017. The expansion includes a 10-story Class A office building; 29-story, 297-unit apartment tower called One Cardinal Way; a three-story retail building anchored by Onelife Fitness; and 216-room Live! by Loews hotel.

LaMartina said a key focus of his position will be to help nurture integration of phases one and two of Ballpark Village as the development evolves into more of a neighborhood with its new additions. The components of Ballpark Village’s second phase are planned to open on a staggered timeline, with the office building expected to open this summer. LaMartina has started in his new position with Ballpark Village, telling the Business Journal his day-to day-routine varies and revolves around core functions including the promotional, marketing, sales and tenant relations aspects of Ballpark Village.

“It’s everything from oversight of our marketing strategy and making sure we’re fulfilling that marketing strategy on behalf of the venues that already exist to working closely with the Cardinals sponsorship team and sales teams on a lot of the initiatives for some of our bigger opportunities as it relates to phase two. I work with our real estate team at Cordish on some of the prospects and some of the retail and restaurant opportunities. It’s a wide net that is cast, but it all makes sense from how each piece works with each other,” LaMartina said.

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