The Fudgery Comes to Fourth Street Live!

The Fudgery, Fourth Street Live! and The Cordish Companies today announced plans to bring The Fudgery to Louisville’s Fourth Street Live! The Fudgery, widely known for its hand made, traditional fudge in addition to its unique brand of singing fudge makers, will open its newest location late summer of 2012. The Fudgery, now in its 33rd year, currently operates 26 stores in over a dozen states and is still headed by its original founder and CEO, AC Marshall. The announcement is a part of a string of new openings at Fourth Street Live! including the recently-launched Mosaic Nightclub & Lounge, PBR Louisville, Mozzaria, Gordon Biersch Brewery Restaurant and Tavern on Fourth (debuting late 2012). The Fudgery will occupy approximately 1,600 square feet in between the new Gordon Biersch and The Pub and will employ approximately 20 employees.

A.C. Marshall launched his first store on the Outer Banks of North Carolina in 1980, specializing in the time honored tradition of fudge making using copper kettles, marble slabs and the very best ingredients: pure vanilla, chocolate and a time tested process. The confection shop lured beach-goers into the store with a unique mix of singing, showmanship, and the best fudge the world has ever known. And the show has never stopped. The Fudgery team members who stir, turn and fold the fudge are famous for belting out show tunes, creating an energetic and entertaining atmosphere. In fact, some employees have subsequently gone on to successful national singing careers and recording contracts after being “discovered” at The Fudgery, including R&B group Dru Hill and Hip-Hop sensation Sisqo! The Fudgery’s commitment to quality continues as the company grows into new markets and expands their selection, now also offering caramel apples and gourmet dessert sauce in addition to premium quality Blue Bell ice cream and milk shakes.

“Fourth Street Live! is well positioned for our interactive retail concept, with its carefully crafted merchant mix and infectious energy. Typically, our stores target entertainment driven developments in urban markets and Fourth Street Live! no doubt qualifies!,” stated The Fudgery’s A.C. Marshall. “We have long admired the efforts of the Cordish family, particularly their repeated role of providing renewed vigor to the various central business districts throughout urban <st1:country-region w:st="on">America</st1:country-region>. The Company stands as the model for public/private initiatives such as Fourth Street Live! and we’re excited to be a part of this platform.”

Mike Leonard, a spokesman for Fourth Street Live!, stated, "We are very excited to welcome The Fudgery to Fourth Street Live!, bringing its world-famous confections and distinctive brand of entertainment to the district. At Fourth Street Live! we continually strive to create a unique mix of dining and entertainment offerings, as well as attract the best and most respected operators in the world, and with The Fudgery we have done just that. Their appeal is cross-generational and will undoubtedly draw a whole new audience to the district.”

Employees for The Fudgery at Fourth Street Live! will be selected in an interview- audition process, somewhat similar to that of the FOX network’s American Idol, to be held later this summer. Candidates with experience in the performing arts are encouraged to apply (must be at least 16 years of age). Interested applicants can send their information to: Louisville@fudgeryfudge.com.

Fourth Street Live! is a development of The Cordish Companies, in partnership with Hogan Real Estate.