DraftKings Sports & Social to bring sports betting, game day experience to Troy

The new DraftKings Sports & Social, offering sports, dining, and entertainment that was announced for the Somerset Collection in Troy, is now set to open on Dec. 1, the two companies announced Tuesday morning.

This location, at Somerset Collection south, is the first cobranded collaboration in the country for Live! Hospitality & Entertainment’s Sports & Social concept and DraftKings, a fantasy sports contest and sports betting company.

“It’s been great collaborating with Live! Hospitality & Entertainment on this exciting project, which will deliver sports fans a great game day experience,” said Jeremy Elbaum Sr., vice president of business development at DraftKings, in a news release. “With a shared commitment to innovation and entertainment, we look forward to opening our doors to customers in the Metro Detroit area.”

The Troy venue features a full restaurant and bar, along with entertainment. There will be live multiple sports viewing on its 32-foot LED media wall and gameday watch parties. Guests will be able to access DraftKings' mobile platforms for fantasy sports and wagering from their mobile devices on various sports, including football, basketball, baseball, and golf. Daily fantasy sports from mobile devices are available across a variety of sports.The Troy venue features a full restaurant and bar, along with entertainment. There will be live multiple sports viewing on its 32-foot LED media wall and gameday watch parties. Guests will be able to access DraftKings' mobile platforms for fantasy sports and wagering from their mobile devices on various sports, including football, basketball, baseball, and golf. Daily fantasy sports from mobile devices are available across a variety of sports.

“Our core mission with DraftKings Sports & Social is to ‘raise the sports bar’ and set the new standard for dining and sports entertainment,” said Scott Steenrod, COO of Live! Hospitality & Entertainment in a news release. “Forging this strategic relationship with DraftKings, an industry leader in sports betting, has allowed us to create an iconic entertainment and dining destination where sports entertainment and sports betting will come together to create a truly premier experience.”

Scott Sadoff is the director of operations for the Somerset location and also handles all the location's marketing events. A West Bloomfield native, Sadoff has worked in and with many restaurants and hospitality companies in metro Detroit as well as in other states. Sadoff said the Troy location expects to employ about 100 full and part-time associates.

On the menu is Sports & Social renowned chicken wings, along with their signature nachos, baked crab dip served with a giant Bavarian pretzel, and grilled naan bread for dipping.

“It’s elevated, made-from-scratch game day favorites,” Sadoff said.

There are go-to snacks, according to the menu, such as Mexican-style street corn, quesadilla stacks, red bell pepper hummus, tuna poke nacho and vegan-friendly items like cauliflower wings. DraftKings Sports & Social also have a selection of burgers, soups, salad and hearty bowls with healthy options.

Nashville hot chicken is one of Sports & Social best sellers, Sadoff said.

Entrees include fish and chips, chamales (crispy cheese tamales served with pico de gallo, cotija cheese and avocado crema), New York strip steak frites and house made jumbo crab cakes.

Brunch will also be available on Saturday and Sunday. Expect items such as chicken and bliss, the restaurant's take on chicken and waffles. The brunch menu also includes avocado toast, savory breakfast skillets, a mimosa tower and savory French toast.

“We have a menu that runs the gamut for all of our guests,” Sadoff said. “You can choose game day fare or the go lighter route.”

Its bar menu includes cocktails, specialty drinks, including a cinnamon old-fashioned and three margarita offerings, and beer, including local favorite brews. On the drink menu also is Sports & Socials "Crushes" cocktails made with a variety of 100% fruit juices and spirits.

The Troy venue is a 10,400-square-foot space and a stand-alone building adjacent to Somerset Collection south. There’s a DraftKings Lounge for private parties and events. Live music and entertainment are expected several times a week. The spot will also have a variety of games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games. An outdoor patio with al fresco dining and live music is also dog-friendly.

DraftKings Sports & Social will be open daily for lunch and dinner. Hours are 11:30 a.m.-midnight Mon.-Thu., 11:30 a.m.-2 a.m. Friday, 11 a.m.-2 a.m. Saturday and 11 a.m. -midnight Sun. Brunch is offered 11 a.m.-3 p.m. on Saturday and Sunday. Hours are subject to change. For more Troy location information go to sportsandsocial.com.

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