April 23, 2012
PBR Louisville Celebrates Grand Opening!
Country Music Star Lee Brice Performs FREE concert for the Opening of Louisville’s Coolest Country Concept
LOUISVILLE, KY – PBR Louisville: A Cowboy Bar, the area’s coolest country concept, celebrates its official opening this week, hosting a grand opening party on Thursday, April 26! This much-anticipated event will feature a FREE concert by country music star Lee Brice at Fourth Street Live!. The grand opening party kicks off at 7 PM and is open to the public. The FREE concert with country music star Lee Brice begins at 8 PM on the Live! stage and is sponsored by WAMZ- FM. Patrons under the age of 18 who are attending the concert must be accompanied by a legal guardian; after 9 PM, only patrons 21+ will be admitted.
The first PBR location opened its doors in 2009 at the Power & Light District in Kansas City, MO and has since launched venues in Las Vegas, NV; Baltimore, MD; Houston, TX; Hampton, VA; and Philadelphia, PA, making PBR one of the hottest and fastest growing concepts in the country. Each location of PBR features its own unique high quality design, but with shared attractions including a large dance floor, a soft-seating lounge area, a relaxed outdoor patio, multiple bars, and the world’s meanest mechanical bull as a show-piece element to the club. PBR Louisville takes this design to a new level and promises to be an eclectic combination of “cowboy cool” meets “urban chic”. The venue is powered by a state-of-the-art sound and light system equipped for both live entertainment and dancing nightly and will feature live music throughout the year, serving as a perfect complement to Fourth Street Live!’s nationally renowned Hot Country Nights series.
Sean Gleason, President and CEO of PBR, raved about the opening sharing, “PBR wants to be in world-class districts within very special cities and there is no doubt that Fourth Street Live! in Louisville fits the bill. PBR is one of the most exciting, fast growing and popular sports in the country, selling out arenas from Madison Square Garden to Las Vegas, as well as being nationally televised. Our goal with the PBR club was to create a concept that captures both the electricity that is PBR as well as the warm camaraderie that exists between our patrons at our events. PBR club does both and does so in spectacular fashion; we can’t wait to bring PBR to Louisville!”
PBR Louisville will be open Thursdays from 8 PM to 4 AM, Fridays from 6 PM to 4 AM, and Saturdays from 8 PM to 4 AM, featuring an expansive beer and bourbon list. For more information, visit: http://www.pbrlouisville.com.
About the Professional Bull Riders, Inc. (PBR)
The PBR is the world’s premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 24 riders have earned over $1 million, including Justin McBride with $5.5 million - the most of any Western sports athlete in history. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR and http://twitter.com/PBR.